How to further spread valuable knowledge

Improving the experience of "Sharing" feature of Remember Community to remove friction and allow the spread of valuable knowledge to more people

Contents Crew @Remember
Sr. Product Designer
(Contribution: 100%)
Dec 2020
about service

Remember Community: from utility to platform for business people

Remember is a business platform based on business cards. Now, it has more than 4 million users and is the no.1 player in business contact management with a 90% market share. The company launched Remember Community, leveraging its user base to allow managers and executives to exchange their thoughts and ideas actively.


The team launched sharing feature quickly without sophisticated process, to get user data first

Problem space

Sharing functionality fell short of users’ needs for sharing

In Community, insightful posts and comments on work and life started to attract attention. Users wanted to share them but the current Share function was not sufficient for their needs. Only 0.5% of users who read a post clicked Share button, and less than 10% of those who clicked the shared links reached the shared posts.


“ I want to share some interesting posts to people, but it seems your service doesn’t offer this function. ” (which was already included in the app...)

Voice of Customer 2

“ My friend sent me a link from Remember Community. I couldn’t read it even after I signed in. I had to ask the friend to send me screenshots. ”

Sharing valuable knowledge to more people is the key value proposition of Community.
Value proposition
of Remember Community
To become a go-to-community for business people where they can share their thoughts and ideas on work and career


To share their favorite posts with others and to read the shared posts easily


To further promote the service and its value by spreading the words with share-worthy posts

Task 1. Sharing posts

User journey review

Share icon was not easily noticeable and in the wrong location

Right when the user wanted to share the post she’s reading, the Share button was unnoticeable. The button had to be redesigned so that it can be easily found and understood.

Design strategy & hypothesis

Explored various alternative designs of the Share component

Multiple iterations were developed to find the appropriate layout and style that can accommodate all the above solutions.

Final design

New design allowed users to share posts more easily and to engage more

‘Share’ is now  easier to identify and use, allowing users to  share more. The percentage of users sharing a post after reading one increased by 1.9x.

With the integration of engagement actions into one component, Likes per post increased by 1.7x as well.

Task 2. Reading shared posts

User journey review

Login wall and additional sign-up process make users give up reading shared posts

The fact that the user cannot access the shared post with one click provokes negative feelings from the beginning of their experience. Shared posts are exceptionally valuable with their word-of-mouth marketing effect, and its experience has to be easy and smooth.


Just launching the app, getting data points, and rapid iteration were the key to get things done

Putting the Share button quickly without sophisticated development allowed us to gather data on which we could build hypothesis and design strategy. Such rapid execution eventually allowed us to improve user experience by guiding the team toward the right direction from reflection.

Sharing design ideas with developers at any point in time reduced the waste of resources

From the beginning of design process, I shared my design ideas and plans with developers. Through discussion with developers and project manager not only on user experience but also on other aspects of the projects, I could make the best design decisions. Sharing the interim designs with the team enabled everyone to align on the output, and enabled myself to design just as much as it was needed.

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